
– Restaurant on the quiet
Hush-hush. Artist and chef cook Simon the Boer ran a very popular restaurant that received stellar revues from guests and food critics alike. Weary of the complex relationship with bloggers and rating websites, he preferred a more exclusive approach, serving only 12 guests a night, 3 nights a week. The identity we designed reflects his wish to be Amsterdam’s best-kept secret.
Niet doorvertellen. Kunstenaar en chef-kok Simon de Boer runde een populair restaurant dat fantastische beoordelingen kreeg van gasten en experts. Moe van de complexe verhouding met bloggers en rating websites koos hij voor hij een exclusievere aanpak door nog maar 12 couverts per avond aan te nemen, drie avonden per week. We ontwierpen de identiteit vanuit zijn wens het best bewaarde geheim van Amsterdam te blijven.







– Blomme
– Hey

– Splashin’

– Be heard!

– Design is our choice

– Diamond in the rough (SS23)

– Sustainable innovation

– 360 design collective

– Unchained

– Knot your everyday dress (AW22)

– Future Atlas

– Edge

– Majestic mess

– Interior Beauty

– Strap up, dress down (AW21)

– Write history to retype history, Phase 2

– VICKY
– Feelgood Virtual Fireworks

– Stay energized!

– Animal nature

– Nobody needs a watch

– Free the future

– Strap up, dress down (SS21)

– Accountable

– Write history to retype history

– Fast Forward Report 2020

– Becoming Futurists

– Craftmanship and quality

– Homemade and Healthy

– Battlefield (AW20)

– Connecting Treasures

– Custom-made in Holland

– Rugged Reliability

– Colourful Twist

– Inventieve verbinding

– What’s in your cup

– The Kids Are Alright – Keep on playing

– André Cardoso – Delicious drops

– What’s in your cup shoot

– Tea stories

– Design as medicine

– Selected to serve

– So many stories to tell

– Alchemist fashion – Wear what you stand for

– Custom made in holland

– Dutch Fashion?

– Postscriptum

– Safety first part 2

– Your cup of tea

– Textile stationery

– Love stories

– Native nature

– Take your space

– Black and white

– Food for thought

– Beautiful different

– BOO!K, a book of scary dimensions

– Alter ego

– All seasons, all occasions

– Keeping you warm

– Dream on

– Leaflet Collection

– Safety first

– Turn around

– Ahead of the trend

– Fashionable mail

– Scars of war

– Unfolding fashion

– All of these images are the outcomes of certain observations
