– Edge
Thinking in feelings. Adidas doesn’t communicate specs and technicalities, it channels experience and emotion. For their AW19 guidelines on how to visualise these feelings, they asked Alt8 to create the EDGE/running chapter for inspiration. We combined a strong sense of individuality and physicality with gritty images, handwriting, and a touch of nostalgia.
Denken in gevoelens. Adidas communiceert geen specs en technische details, het kanaliseert ervaring en emotie. Ter inspiratie voor hun AW19 richtlijnen hoe deze gevoelens kunnen worden verbeeld, vroegen ze Alt8 om het EDGE/running katern te creëren. We combineerden een sterk gevoel van individualiteit en lichamelijkheid met gruizige beelden, handschrift, en een vleugje nostalgie.
– Blomme
– Hey
– Splashin’
– Be heard!
– Design is our choice
– Diamond in the rough (SS23)
– Sustainable innovation
– 360 design collective
– Unchained
– Knot your everyday dress (AW22)
– Future Atlas
– Majestic mess
– Interior Beauty
– Strap up, dress down (AW21)
– Write history to retype history, Phase 2
– VICKY
– Feelgood Virtual Fireworks
– Stay energized!
– Animal nature
– Nobody needs a watch
– Free the future
– Strap up, dress down (SS21)
– Accountable
– Write history to retype history
– Fast Forward Report 2020
– Becoming Futurists
– Craftmanship and quality
– Homemade and Healthy
– Battlefield (AW20)
– Connecting Treasures
– Custom-made in Holland
– Rugged Reliability
– Colourful Twist
– Inventieve verbinding
– What’s in your cup
– The Kids Are Alright – Keep on playing
– André Cardoso – Delicious drops
– What’s in your cup shoot
– Tea stories
– Design as medicine
– Selected to serve
– So many stories to tell
– Alchemist fashion – Wear what you stand for
– Custom made in holland
– Dutch Fashion?
– Postscriptum
– Safety first part 2
– Your cup of tea
– Textile stationery
– Love stories
– Native nature
– Take your space
– Black and white
– Food for thought
– Beautiful different
– BOO!K, a book of scary dimensions
– Alter ego
– All seasons, all occasions
– Keeping you warm
– Dream on
– Leaflet Collection
– Safety first
– Turn around
– Restaurant on the quiet
– Ahead of the trend
– Fashionable mail
– Scars of war
– Unfolding fashion
– All of these images are the outcomes of certain observations
